More than ever, consumers are turning to the web to discovers what services to use and which products to buy. Search Engine Optimization (SEO) is the implementation of strategies and tactics to get your website ranked higher on online search engines. A beautiful website is pointless if nobody sees it. Our Ninjaz can help optimize your website, increase your ranking, and deliver more traffic.
On-page search engine optimization is the practice of optimizing elements of a website in an effort to rank higher and increase relevant traffic from search engines. Strategies include:
Off-page search engine optimization is the practice of optimizing the listings, social media pages, citations, and anything else related to your business that exists online, but not on your website. Strategies include:
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At Marketing Ninjaz, we like to compare Search Engine Optimization to a three-legged stool. Without all three legs, the stool is unstable and will fall over. We define the three legs, or pillars, of SEO as the following:
Ultimately, the goal of these strategies is to provide search engines with trustworthy, quality data. The more quality data that relates to the questions and queries users are asking, the better your website will rank.
More than ever, consumers are turning to the web to discover which services to use and which products to buy. This discovery is almost exclusively facilitated through the use of online search engines like Google, Bing, DuckDuckGo, etc. Appearing at or near the top of the search engine results page (SERP) is the goal of SEO. The higher you rank, the more people will discover your business and the more traffic your website will have. The more traffic your website has, the more leads you’ll get. The more leads you get, the most customers you’ll have. It’s that simple.
SEO is an investment in your online relevance and reputation. Users have come to trust and rely on search engines to serve up high-quality, relevant information on page-one. This means that, to consumers, a high search ranking is almost like a testimonial of trust from their search engine of choice. Our Ninjaz can help you capitalize on the direct and indirect benefits of search engine optimization.
Search engine optimization is a (highly-competitive) marathon, not a sprint. It takes time for a website to gain trust and authority with search engines. The algorithms that power search engines are updated and changed regularly and, consequently, so do the best practices surrounding SEO. The world of SEO is always in flux, which is why it’s important to have an expert by your side.
All that said, the best time to starting implementing SEO best practices is today. The sooner you start, the sooner you’ll begin seeing upward momentum in your search ranking and website traffic. Contact us today for a website audit and to discover what our Ninjaz can do to improve your ranking.
Search engine optimization is a data-driven field. Through running your business, you probably have a general idea of which terms and queries users are searching to discover companies in your industry. However, it’s important to look at the data to discover which keywords will be most effective.
There are a variety of free and paid tools available to discover and analyze keywords and search queries. Google’s own keyword planner is a good place to start. Our Ninjaz have access to additional tools and resources to help them discover and implement the right keywords for your business and industry.
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Elma, NY 14059