Marketing Ninjaz SEO Search Optimization Services



More than ever, consumers are turning to the web to discovers what services to use and which products to buy. Search Engine Optimization (SEO) is the implementation of strategies and tactics to get your website ranked higher on online search engines. A beautiful website is pointless if nobody sees it. Our Ninjaz can help optimize your website, increase your ranking, and deliver more traffic.



On-page search engine optimization is the practice of optimizing elements of a website in an effort to rank higher and increase relevant traffic from search engines. Strategies include:

  1. Optimizing the performance of your website by ensuring webpages load quickly and eliminating any website errors.

  2. Ensuring that each webpage has complete meta information which utilizes keywords related to your business and industry.

  3. Reviewing the content of each webpage to make sure that it has the correct keywords, proper header tags, is compliant in the use of "alt text" for images, etc.

  4. Implementing keyword-rich content such as creating a blog, writing local landing pages for all of the locations your business serves, and more.


Off-page search engine optimization is the practice of optimizing the listings, social media pages, citations, and anything else related to your business that exists online, but not on your website. Strategies include:

  1. Claiming, creating, and maintaining business profiles and citations across websites like Google Business Profiles, Yelp, and Apple Maps.

  2. Publishing content regularly across your business's social media profiles including Facebook, Instagram, Twitter, LinkedIn, Etc.

  3. Having blogs, articles, and news stories written from reputable sources cite your website. This can be accomplished through tools like HARO (Help a Reporter Out).

  4. Appearing in YouTube videos and podcasts as a guest interviewee, guest-posting on other websites' blogs, and requesting a backlink to your website.


Contact Marketing Ninjaz today for a FREE consultation.


Q: How Does SEO Work?


At Marketing Ninjaz, we like to compare Search Engine Optimization to a three-legged stool. Without all three legs, the stool is unstable and will fall over. We define the three legs, or pillars, of SEO as the following:

  • Technical Optimization: Website improvements that positively impact SEO that are not related to your website's content. This includes things like website hosting speed, optimizing images and other assets for faster loading times, and ensuring the your website has an SSL certificate.

  • On-Page Optimization: Efforts to ensure the content on your website is relevant in search and provides value to the user. This includes targeting the right keywords, ensuring complete and accurate meta information, and making sure that media is optimized with "alt text" and appropriate file names.

  • Off-Page Optimization: Efforts to elevate your websites search ranking results through efforts that occur outside of your website. These include creating, claiming, and maintaining business listings; establishing an active social media feed, and getting your website cited in articles and other media. This also includes reputation management in the form of reviews and review responses.

Ultimately, the goal of these strategies is to provide search engines with trustworthy, quality data. The more quality data that relates to the questions and queries users are asking, the better your website will rank.

Q: How Can SEO Help My Business?


More than ever, consumers are turning to the web to discover which services to use and which products to buy. This discovery is almost exclusively facilitated through the use of online search engines like Google, Bing, DuckDuckGo, etc. Appearing at or near the top of the search engine results page (SERP) is the goal of SEO. The higher you rank, the more people will discover your business and the more traffic your website will have. The more traffic your website has, the more leads you'll get. The more leads you get, the most customers you'll have. It's that simple.

SEO is an investment in your online relevance and reputation. Users have come to trust and rely on search engines to serve up high-quality, relevant information on page-one. This means that, to consumers, a high search ranking is almost like a testimonial of trust from their search engine of choice. Our Ninjaz can help you capitalize on the direct and indirect benefits of search engine optimization.

Q: How Long Does It Take to Improve My Rank on Google?


Search engine optimization is a (highly-competitive) marathon, not a sprint. It takes time for a website to gain trust and authority with search engines. The algorithms that power search engines are updated and changed regularly and, consequently, so do the best practices surrounding SEO. The world of SEO is always in flux, which is why it's important to have an expert by your side.

All that said, the best time to starting implementing SEO best practices is today. The sooner you start, the sooner you'll begin seeing upward momentum in your search ranking and website traffic. Contact us today for a website audit and to discover what our Ninjaz can do to improve your ranking.

Q: How Do I Discover What Keywords to Use?


Search engine optimization is a data-driven field. Through running your business, you probably have a general idea of which terms and queries users are searching to discover companies in your industry. However, it's important to look at the data to discover which keywords will be most effective.

There are a variety of free and paid tools available to discover and analyze keywords and search queries. Google's own keyword planner is a good place to start. Our Ninjaz have access to additional tools and resources to help them discover and implement the right keywords for your business and industry.


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