The world is digital. Each day, 5+ billion people turn to the web to be educated, entertained, earn an income, connect with family and friends, shop, explore, date, compete in esports, and more. If you’re not leveraging online advertising to its fullest potential you’re leaving money on the table. Our Ninjaz can develop campaigns that convert clicks into customers – so why wait? Get started today and see your business grow!
TYPES OF ONLINE ADS
Search Ads are a powerful tool that consumers can use to discover the products they want and the services they need. Advertisers pay-per-click (PPC) for these ads, which drive traffic to their website and precede organic (non-paid) search results from consumers who are already looking for your brand, product, or industry online. We recommend Search Ads for clients looking to acquire new customers via search.
Display Ads serve text and photos to customers while they are already engaged in online activity. Through the Google Display Network, ads can be placed on partner websites and apps that align with your target audience and their interests. When designed well, these ads capture users’ attention and compel them to take action, like clicking through to your website to take advantage of a sale or promotion.
Social Media Ads reach consumers on the very same websites and apps where they spend the majority of their time online. Platforms like Facebook, Instagram, Twitter and LinkedIn offer businesses the opportunity to target ads directly to users whose interests align with that of their ideal customer. This ensures that your message is being seen by those most likely to be interested in it, giving it priority over organic (non-paid) content.
Remarketing Ads reinforce your message to website or product page visitors who showed interest in your offer, but didn’t convert for a variety of reasons. Perhaps they desired to research alternative products, weren’t sure if they wanted to spend the money, or simply ran out of time to complete their purchase. These ads are designed to remind them of your offer and its benefits, and compel them to take action or else miss out.
Google Shopping Ads are a great option for advertisers who are looking to their their products in front of potential customers. Relevant products are displayed in a carousel alongside search results, with prices included. This allows users to see products before clicking through to any competitor websites. Shopping Ads are especially beneficial for advertisers whose products are price competitive in their respective categories.
In-Stream Ads are a type of Pay-Per-Click (PPC) video ad that can appear before (pre-roll), during (mid-roll), or after (post-roll) video content on YouTube, Facebook, and display network video partners. Ads are placed alongside the content that best aligns with the interests, hobbies, and topics of your target audience and ideal customer – making them more likely to see, and to click on, your ad. Perfect for amplifying your brand!
Google Discovery Ads place your message on YouTube home, video “watch next” end-cards, Google Discover, and Gmail – some of the most popular apps today. Discovery ads use customer intent signals and, through Google’s powerful algorithm, reaches those exhibiting high-intent behavior. Discovery ads are ideal for ecommerce companies looking to acquire new customers or introduce new products or services.
Google Local Service Ads (LSAs) are a great way to get your business in front of potential customers who are looking for the services you offer. With Pay-Per-Lead (PPL) pricing, you only pay when a customer clicks on your ad and then becomes a lead. Local Service Ads are reserved for businesses that provide home services and require both a background check and Google verification. Perfect for HVAC companies, plumbers, electricians, and more.
Amazon Ads are among the most popular Pay-Per-Click (PPC) ads available to retailers today. These ads take priority when Amazon users search for the products they desire and sponsored products are given preferred or highlighted positioning on the results page. There are three main type of Amazon Ads; Sponsored Brand, Sponsored Products, and Sponsored Display. We can help you develop and deploy your Amazon campaign.
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