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LISTINGS
MANAGEMENT
What is local listings management? Simply, it's claiming and maintaining your business profiles on websites and directories like Yelp, LinkedIn, FourSquare, Yellow Pages, Google Business Profiles, Apple Maps, and hundreds of others. These sites have high domain authority that often usurp a company's own website in search results. So, if you can't beat 'em, join 'em! Having high-quality citations also boosts your businesses local search ranking. Our Ninjaz can help get you claim and maintain your business information across the web and leverage citations to boost your online ranking.
THE BASICS
AUDIT
Index the web to see what listings are available to update, create, or claim.
CLAIM
Gain access to unclaimed listings and update existing business profiles.
MAINTAIN
Update profile information whenever name, address, or phone (NAP) has changed.
READY TO GET STARTED?
Contact Marketing Ninjaz today for a FREE consultation.
FAQ
ANSWER:
Local Search Citations are websites, other than your own, that mention your business name, address, and phone number (NAP). These sites play a vital role in local search engine optimization (SEO) by providing Google and other search engines evidence of relevancy and legitimacy when it comes to your business. It's essential that the NAP data you've submitted to search engines via Google Business Profile, Bing Places for Business, Etc., matches the NAP data on your citations.
ANSWER:
The top-four must-have citations that every business needs to have are:
- Google Business Profile
- Bing Places for Business
- Facebook Business Page
- Yelp
However, there the total number of citations you need depends entirely on your industry and location. There are websites that aggregate NAP information for specific industries like attorneys, doctors, home services, etc. Additionally, the city you are in may also have have it's own local citation websites including chambers of commerce, community directories, and Yellow Pages websites.
Our Ninjaz can help you update and claim hundreds of citations across the web quickly and easily.
ANSWER:
Citations are one of the primary inputs search engine considers to determine relevancy and ranking. The name of the game is trust. The more websites that list your accurate NAP (Name, Address, Phone Number) data, the more certain search engines are that your business exists. When building citations, you should consider:
- The quantity of citations
- The quality of citations
- The accuracy of citations
Our Ninjaz can help you choose the right citations to amplify your business on search.
ANSWER:
If you can't beat 'em, join 'em! Many citation websites have high domain authority and dominate page one search. At the end of the day, you're in the business of connecting with customers no matter how they've discovered your business. Having accurate and updated listings on these citation sites can be a valuable source of website referrals and phone calls.
ANSWER:
Proper citation management is more than simply getting your business listed. To get the most out of your citations, you should keep the following in mind.
NAP (Name Address Phone Number) Consistency:
- Maintaining consistent NAP information across all citations has been shown to improve local SEO rankings. This poses some challenges for clients who desire to use unique call tracking numbers to track which business listings and citations are performing well. Marketing Ninjaz recommends using your main phone number across your business listings and citations. However, there is no negative effect of using Dynamic Number Insertion (DNI) on your website to track calls stemming from a website referral.
Business Descriptions:
- Whenever possible, keep copy consistent and utilize relevant keywords when writing your citation business descriptions. This has been shown to improve local rankings and give search engines a better idea about your business.
Website Link:
- For single-location businesses, it's appropriate to simply list your homepage as the website link. However, for businesses with multiple locations, it's better to list the local landing page as your website link. In some cases, to track how many users are coming from each citation, you may be able to use UTM (Urchin Tracking Module) codes. Otherwise, you can simply assess how many sessions were referred from each citations domain in Google Analytics.
Business Categories and Services:
- Some citation websites, like Google Business Profile, allow for the selection of primary and secondary business categories and, within each category, the selection of the services your business offers. Choosing and maintaining these categories over time can provide an SEO advantage. For example, many Heating and Cooling companies change their primary business category from "HVAC Contractor" to "Heating Contractor" in the winter and then revert back in the summer. It all depends on how actively you are willing to maintain your profiles. Marketing Ninjaz can help!
Photos:
- Not only are photos helpful to consumers who are deciding which businesses to purchase from and what services to use, photos can also provide an SEO advantage when used correctly. We suggest uploading new photos to citation sites that allow them on a monthly basis and, whenever possible, use your designated keywords in the file name and photo alt tag. Our Ninjaz can manage this process for you.
Reviews:
- Reviews are the lifeblood of businesses across many different industries. Good reviews give consumers confidence and inspire them to tap, click, or call. Reviews also help your search ranking. Beyond Google's own reviews, the search engine also considers third-party review sites when determining a business's search ranking.
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